Our services & CApabilities

Stratex Retail delivers practical strategies and hands-on execution to help retailers grow, adapt, and lead across the entire business.

Brand & Marketing leadership

In a crowded, fast-moving marketplace, building a distinctive brand and executing performance-driven marketing strategies are essential to driving customer growth and long-term value. Stratex Retail partners with retailers to elevate their brand positioning and accelerate marketing impact—bridging storytelling with strategy to drive measurable results.

Our offerings include:

• Brand Strategy & Positioning – Define or refine your brand’s unique voice, value proposition, and market position to stand out and connect meaningfully with your target audience.
• Marketing Organization & Operating Model – Design team structures, workflows, and cross-functional processes that support scalable, channel-integrated marketing execution.
• Full-Funnel Media Strategy – Develop holistic acquisition and retention plans across paid, owned, and earned channels, including paid search, social, programmatic, CTV, email, SMS, and more.
• Campaign Planning & Execution Support – Align creative, media, and channel teams to deliver cohesive campaigns that reflect brand values while driving performance.
• Content & Creative Strategy – Guide content development frameworks across product storytelling, seasonal campaigns, and evergreen programs to create consistency and clarity across touchpoints.
• Customer Segmentation & Lifecycle Marketing – Use data to inform segmentation, personalization, and journey mapping that deepens engagement and increases lifetime value.
• Marketing Performance Management – Set clear KPIs, develop performance dashboards, and enable ongoing testing and optimization to drive accountability and improve ROI.
• Retail-Specific Marketing Integration – Ensure in-store, digital, and experiential marketing programs work together to deliver a seamless, brand-right customer experience.

With a strategic approach grounded in data and creative insight, Stratex Retail helps brands build stronger connections, grow smarter, and unlock the full value of marketing.

Technology Transformation

Modern retail demands a future-ready technology foundation that can scale, adapt, and power cross-functional performance. Stratex Retail partners with organizations to lead technology transformation initiatives that go beyond implementation—bridging strategic intent with operational execution.

We support retailers in building agile, integrated tech ecosystems that drive growth, efficiency, and exceptional customer experiences.

Our offerings include:

• Technology Strategy & Roadmapping – Define future-state architecture and align technology investments to business goals, customer needs, and operational priorities.
• Platform & Capability Assessment – Evaluate current tools, systems, and capabilities to identify gaps, redundancies, and opportunities for modernization.
• RFP Leadership & Oversight – Lead end-to-end RFP processes including requirements gathering, vendor evaluation, scorecard creation, and stakeholder alignment.
• Vendor Selection & Management – Provide hands-on support in negotiating, onboarding, and managing vendors to ensure accountability, performance, and value realization.
• Omnichannel Enablement – Integrate systems across digital, store, and back-end operations to support a seamless customer and employee experience.
• Implementation Planning & PMO Support – Drive clarity, timelines, and cross-functional ownership during system rollouts and transformation efforts.
• Data & Integration Strategy – Ensure foundational data architecture and system interoperability to support automation, personalization, and analytics.
• Change Management & User Adoption – Design and support internal enablement efforts to ensure teams embrace and leverage new tools effectively.

By combining strategic oversight with deep executional expertise, Stratex Retail enables technology transformations that deliver measurable business value—not just systems.

AI & Data Evolution

In today’s rapidly shifting retail landscape, staying competitive requires more than just adopting technology—it demands a thoughtful, integrated approach to AI and data that fuels smarter decisions, sharper execution, and more personalized customer experiences.

Stratex Retail helps retailers harness the full potential of AI and data through tailored strategies and hands-on support. We guide organizations through data maturity assessments, roadmap development, and the implementation of AI-powered solutions that drive measurable business outcomes.

Our offerings include:

• AI Readiness & Data Strategy – Evaluate current capabilities, define future-state goals, and create a clear, phased roadmap.
• Customer & Marketing Intelligence – Use AI to power segmentation, personalization, next-best-action recommendations, and lifetime value modeling.
• Operational Optimization – Apply AI for demand forecasting, inventory optimization, workforce planning, and fraud detection.
• Content & Workflow Automation – Leverage generative AI to streamline content creation, accelerate testing, and improve speed to market.
• Platform & Partner Selection – Navigate the fast-changing tech landscape with support in evaluating and selecting AI, data, and analytics platforms.
• Change Management & Enablement – Equip teams to adopt and apply new tools through training, governance frameworks, and performance tracking.



By combining deep retail expertise with emerging technologies, Stratex Retail empowers clients to turn information into action, gain competitive advantage, and drive profitable growth.

Digital Commerce & Unified Shopping Excellence

Today’s customers move fluidly between channels—and expect retailers to do the same. Mid-sized retailers must deliver consistent, high-performing experiences across every touchpoint to win loyalty, increase conversion, and maximize customer lifetime value.

Stratex Retail helps unify digital and in-store commerce strategies, bridging customer experience, marketing, and operations to create seamless journeys and measurable results.

Our offerings include:

• Omnichannel Strategy Development – Align digital, mobile, and store experiences around a unified customer journey and business objectives.
• Customer Journey Mapping – Identify friction points and optimize the end-to-end path to purchase, fulfillment, and re-engagement.
• Loyalty & Retention Program Strategy – Build or refine loyalty programs that drive repeat behavior, deeper engagement, and differentiation.
• Site Optimization & Conversion Strategy – Improve the digital shopping experience through UX best practices, A/B testing, and performance insights.
• Fulfillment & Service Integration – Connect digital and operational capabilities (BOPIS, ship-to-store, curbside, same-day delivery) to enhance convenience and flexibility.
• Digital-to-Store Integration – Drive in-store traffic and engagement with tools like store locator optimization, online appointment booking, and clienteling strategies.
• Cross-Channel Content Strategy – Ensure consistent messaging and product storytelling across email, site, SMS, social, and in-store.
• Commerce Tech Stack Alignment – Evaluate and streamline commerce platforms and supporting tools (e.g., CMS, personalization, loyalty tech) to enable scalability.

With deep retail expertise and a unified approach, Stratex Retail helps brands bridge the gap between digital vision and omnichannel execution—delivering better experiences, stronger loyalty, and sustained growth.

Operational Management

As retailers scale, operational complexity increases—and so does the risk of margin erosion. With rising costs, global uncertainty, and limited headcount, mid-sized retailers must manage operations with discipline and precision to protect P&L health and enable sustainable growth.

Stratex Retail brings a hands-on, financially grounded approach to operational management—helping retailers identify inefficiencies, streamline execution, and drive margin-improving outcomes across the business.

Our offerings include:

• P&L Analysis & Margin Opportunity Mapping – Identify leakage points and untapped value across the cost structure, from fulfillment to marketing efficiency.
• Cost Containment & Process Optimization – Streamline workflows across functions to reduce redundancies, increase speed, and lower costs.
• Retail Operations Strategy – Improve store and field operations through better process design, staffing models, and executional accountability.
• Inventory & Demand Planning Alignment – Increase inventory productivity by improving cross-functional alignment between planning, buying, and fulfillment.
• Fulfillment & Logistics Optimization – Evaluate fulfillment models and shipping strategies to reduce cost per order while improving delivery performance.
• Cross-Functional KPI Development – Create operational scorecards and reporting frameworks that drive focus, accountability, and performance.
• Org & Accountability Structure Review – Align people and processes to support operational rigor and clear ownership across the business.
• Scenario Modeling & Cost Sensitivity Analysis – Provide tools to help leadership make informed decisions under pressure (e.g., tariffs, vendor shifts, promotional changes).

With a relentless focus on P&L health, Stratex Retail helps retailers operate with more agility, resilience, and profitability—without sacrificing customer experience.

Organizational Support

As retailers grow and evolve, their org structures, roles, and ways of working must evolve with them. But too often, outdated org charts, misaligned teams, and unclear accountability slow execution and stall transformation efforts.

Stratex Retail helps retail leadership teams assess, realign, and evolve their organizations to support current demands and future growth—ensuring the right people, structures, and processes are in place to deliver results.

Our offerings include:

• Org Structure Assessment & Redesign – Evaluate existing organizational models and design future-state structures that improve agility, accountability, and collaboration.
• Role Clarity & Accountability Mapping – Define clear ownership of business-critical functions, reduce overlap, and close capability gaps.
• Operating Model Design – Build integrated workflows and decision frameworks to improve cross-functional speed and alignment.
• Leadership Alignment & Executive Advisory – Support C-suite and VP-level leaders through change with strategic counsel, facilitation, and roadmap development.
• Change Management & Communication Planning – Ensure organizational shifts are well-communicated and effectively implemented with minimal disruption.
• Interim Leadership & Embedded Support – Step in with hands-on help to fill gaps, drive execution, and support high-priority transformation initiatives.
• Capability Gap Assessment – Identify where the team lacks skill sets needed for future growth and define upskilling or hiring plans accordingly.
• Culture & Ways of Working Evolution – Align the organization around values, behaviors, and practices that support performance, innovation, and retention.

With a practical, business-first approach, Stratex Retail helps retailers build organizations that are not only structured for today—but built to scale for tomorrow.

Interested in our services? We’re here to help!